46 years on, the themes tackled by Pollution 1972 are still very current, and this is why the project with Mario Cucinella and SOS School of Sustainability came about, aiming to enhance the values and vision Iris Ceramica Group has always pursued through a strong artistic and architectural interpretation.
Pollution 2018, through the installation RefleAction, talks of the future, promoting a collective experience that re-imagines urban spaces as ecosystems that humans live in synergy with.
The path that began in 1972 was traced back, taking shape in the same place that hosted it before, Piazza Santo Stefano. The space was redesigned in both functional and aesthetic terms, promoting a unique spatial experience.
A geometrical construction guided visitors through the installation, transforming the heterogeneity of the buildings into formal units, pushing the eye beyond the centrality of the square into the city’s narrow alleys towards the monumental “Seven churches” complex.
The floor of the square was designed as a device to amplify the physical perception of space, projecting it into a dream-like dimension.
The central, less used and comfortable part of the square became the heart of the installation RefleAction: a wood that emerges wildly and strikingly from a reflecting blade with a defined geometry, through which the traditional relationship between city and nature is upturned.
The narrative path guiding visitors from Pollution 1972 to Pollution 2018 is a road paved with eco-active Active Surfaces®, the materials with antibacterial, anti-pollution, anti-odour and self-cleaning properties, a symbol of the social and environmental actions the company has been committed to since 1972.